Welcome to 40 Rise Magazine. 40 Rise is a beacon for Gen X Black women looking to reinvent themselves in midlife.

Meet The Founder

Candice Straughter is a seasoned media professional with a deep passion for storytelling and empowerment. 


  • B.A. Degree in Music Business with a minor in Audio Arts Production,  S.U.N.Y. College at Oneonta


  • Women’s Entrepreneurship,  Bank of America Institute at Cornell University
  • SEO Certified, Hubspot Academy
  • Digital Marketing Certified, Hubspot Academy

Her professional journey includes roles as a CEO and Editor at NaturallyStellar.com and a contributing writer for brands such as:

  • Hype Hair
  • Dollar General (Beauty Cents Magazine)
  • Boise Paper
  • Sutter Home Wines
  • Snuggle
  • and more

She has worked in various industries. Health Care, Home Finance & Banking, and Radio & TV with corporate experience as a Jr. Business Analyst, Mortgage Specialist, and Radio Operations Producer, respectively. 

Throughout my media career, there has remained a clear market gap in mainstream media’s coverage of Black women professionals and entrepreneurs over 40. So, I was inspired to create something unique to serve this often forgotten generation and niche.

Our Mission

40 Rise Magazine aims to inspire, motivate, and empower Black women to thrive in midlife and beyond. We highlight and celebrate those reinventing themselves through new passions, careers, businesses, and perspectives.

Core Values: R.I.S.E.

  • Resourcefulness: Providing practical resources and tutorials.
  • Inspiration: Sharing real stories and raw experiences.
  • Self-Care: Promoting wellness and self-improvement.
  • Empowerment: Encouraging women to reach their potential.

Editorial Values

  • Authenticity: Real women, real pivots.
  • Inclusivity: Embracing diverse backgrounds and viewpoints.
  • Positivity: Uplifting content that motivates.
  • Progression: Encouraging growth and achievement.
  • Sisterhood: Fostering a supportive community.

What We Cover

Targeting Black and Minority women aged 40-55, 40 Rise focuses on:

  • Career: Insights and advice for professional growth.
  • Business: Spotlighting entrepreneurs and start-up stories.
  • Lifestyle: Exploring travel, culture, and life experiences.
  • Self-Improvement: Tips and strategies for personal development.

40 Rise Magazine is more than just a publication; it’s a movement. We offer thought-provoking content, real-life success stories, and a network of support. Join our community and be a part of the RISE.

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